Collection and Use of Information
In order for you to access certain materials or pages (i.e. author signup, tell a friend, and the like) to register as a user on this Site, this Site requires that you provide certain personal information, including, but not limited to, your name, phone number and e-mail address. We use this information in order to contact you to provide you with further information about our company and services, as well as for other commercial and/or internal purposes such as market research in order to better understand the demographics of our Site visitors and potential customers and partners. We may share this information with our authorized partners and/or with third parties who act for or on behalf of us, but we do not otherwise provide or sell any information gathered on this Site to outside vendors.
This Site implements a user tracking feature, whereby the activities of each unique visitor to the Site are monitored. This is done regardless of whether the visitor has registered on the Site or is visiting the Site anonymously, but if you do not register on this Site or fill in your personal details on any forms, you do remain anonymous and we do not discover your identity. If you do register on this Site, our use of user tracking enables us to identify your future and prior activity on the Site, including your activity before you registered. This includes pages on our Site that you visited. User tracking also allows us to determine through which means you have reached our Site (i.e. which search engines or links) up to one web page back. The purpose of our user tracking is to analyze our visitors’ actions in order to improve the user experience of visitors to our Site, as well as to better understand the priorities and interests of our potential customers and partners in order to better suit their needs and increase the efficiency of our sales and marketing processes.
Internet Protocol Addresses
We collect the IP addresses of all visitors to our Site. We use your IP address in order to administer the Site, help diagnose problems with our server, gather broad demographic information, and for the “User Tracking” described above.
3rd Party Based Advertising
We use third-party advertising companies to serve ads when you visit our website. These companies may use information (not including your name, address, e-mail address, or telephone number) about your visits to this and other websites in order to provide advertisements about goods and services of interest to you. If you would like more information about this practice and to know your choices about not having this information used by these companies, click here.
- Google’s use of the DART cookie enables it to serve ads to users based on their visit to our site and other sites on the Internet.